Thursday 7 June 2012

Do my customers look for me online?

There’s no doubt that marketing technologies have evolved rapidly in recent years. Brand, service and product promotion via company websites, blogs, social media sites and other online platforms has become an increasingly popular option, as companies embrace new technologies to find their customers, and perhaps more importantly, to allow their customers to find them amongst the competition.

Despite this, many marketing professionals will tell you that they often hear the same statement from their customers - “I'm not sure that my customers will be looking for me online?” It’s certainly a great question – after all, many companies may not understand the importance of having a company website at all, let alone the need to implement other online marketing methods - especially in a very tough financial climate.

However, the many surveys and studies undertaken in recent years would strongly indicate that online marketing really does work. As a collective, we are using online technologies more and more – websites, once the domain of larger companies alone, are now expected as standard for companies, regardless of their size.

Additionally, a growing number of companies have successfully implemented marketing strategies via social networking sites such as Facebook and LinkedIn – and with a huge collective audience to target – it certainly makes good sense. So, do customers actually look for companies online? - the answer would seem to be a definite yes.

Certainly, many factors are involved, perhaps convenience being a key reason, but one thing is for sure, online marketing looks set to remain a popular and profitable option for companies for many years to come.

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