You wouldn't send out a distress signal which didn't highlight you were there!
So why do so many people manage to send out the wrong message with their marketing?
You could say that it always comes down to budget but design is an investment in the positioning and future of your business.
Branding is all about being consistent, which in turn projects confidence about your business, service or product.
First impressions last, if the first memory people have about your business is a cheaply produced business card, which has been replicated before by someone in a similar business, that's what they'll presume about what you're selling, people buy from people and branding helps to instill confidence and enables you to be remembered more easily! Why should they invest money in your product or expertise when you don't invest in yourself.
Angela Agnew says "Your brand is the red ribbon which binds your marketing messages together" Your brand should be clear and consistent
Believe in your business 100% that's having no fall back plan or plan B, your confidence and image will show and people will trust in the product or service you offer.
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