Monday 1 October 2012

Using Creativity to Weather the Storm

In recent times the majority of companies have found themselves struggling to secure customers and attract new business. Sales are low across the board due to an unstable financial climate and an increasing number of job losses in virtually all business sectors. To this end, it is vital to open your mind to the power of creativity in order to think differently and make your company really stand out from the crowd.

Marketing tactics that may have worked perfectly well for you in the past, may not cut the mustard in this current, shaky climate. It has become essential to use creative design and effective communications to survive and thrive in tough these times. You may have noticed that the majority of the ‘big player’ companies have started to aggressively push their products and services via the power of media; millions of pounds are being spent on TV, radio and paper adverts some from companies who have never had to advertise in this way before in a battle to see ‘Who can shout the loudest?’

However, you don’t have to be a huge or well-established company in order to use design, creativity and marketing communications to your advantage. There are many ways in which you can project your company and its products and services into the limelight. For example, social networking continues to play a very important role in online marketing; and it’s easy to see why. With minimal effort you can reach thousands, if not millions of customers, via platforms such as Facebook, Twitter and LinkedIn.

And, the best thing about social networking? Once you’re set up and have the knowledge to use it to your advantage, the majority of it is free! You can quickly and easily build a profile, add images and get started with your online marketing campaign and specifically targeted advertising. In fact, social networking platforms are so popular that it is now rare for a company to not have a least one online social media profile. So, if you haven’t already joined the online revolution, do it today!

Also consider your current website. Is it up-to-date? Is the imagery still relevant and is the design of a high enough standard for you to stand out from your competitors, provide them with the trust and support they’re looking for? And give your customers the information or product they want as soon as possible? If the answer to any of these questions is no, address them immediately. With millions of websites now online, it can be difficult to get yourself seen – and if your design and messages are unclear, or confusing to the viewer, you’re probably missing out on business.

Finally, ask yourself whether or not you are effectively communicating with your customers; both existing and potential. If you don’t keep up to date with your communications, you may find that your customers start to slip away. A simple newsletter or email can be enough to keep your company in your customers’ mind. If you have any new products or services, or you have an offer, let them know.

Looking for creative ways to promote your business and stand out from your competitors, let’s grab a cup of coffee and see how we can attract new customers, call now on 0121 636 0900 or visit our website for more information at www.mintcreative.co.uk