Monday 6 January 2014

Design increases profits and builds confidence in customers

"Fancy a 35% increase in sales? Or being able to treble your prices? Do you need to persuade retailers to stock your brands? Whatever business you’re in, thinking differently about design can transform your company." Design Council

Design adds value to your business, differentiates your brand from competitors and should be an important part of your business planning and success strategy.

Design Consultants are your problem-solvers, you may know what your customers want but a design consultant will show you what your customers will love. A good design consultant will help you tell your story in words and pictures that will motivate and emotionally sell how great your products or services are.

With all the available technology at our fingertips, it's empowering to know the vast array of marketing materials available to get your message across. All you have to do is know where your customers are looking for you and a design consultant will work with you to create great ways to interrupt them and grab their attention.

Your company branding should be aligned with your core values so your audience will know and instantly know if you're the right company for them. Refreshing your brand to ensure it does this helps to build confidence in your customers and reassure them that you are the best business for their requirements. We see big brands revitalising their products and branding to enhance their company message and reassure customers they are here to stay and they believe their products/services are the best for you and your brand loyalty is essential to their success.

"Good design creates demand from customers which means companies can command premium prices and generate higher profits." Omagh Enterprises

Design-led businesses who are clear about their offering and target audience are seeing more success in the market place, the recent recession has shown us that's there's no middle ground for 'average businesses selling anything to anybody'

Is it clear from your marketing materials:

Who your business is?

What your business does?

Who your product and service is for?

We are offering a free 35 minute marketing material review to businesses who contact us until January 31st to ensure that your communications match your messages. Email us at refresh@mintcreative.co.uk or 0121 636 0900 to book your free review!

Find out more about the mint magic we've created for established businesses by visiting our website www.mintcreative.co.uk